AfterSell Post-Purchase Upsell Setup Guide

Nuora - Gut Ritual Capsules Cross-Sell | 3 Funnels, A/B Testing at 50% Traffic

0 of 30 steps completed

Quick Navigation

0. WTF is a Post-Purchase Upsell? 1. The Strategy (What Kira Wants) 2. Prerequisites Before You Start 3. Create Funnel 1 - "The Second Problem" 4. Create Funnel 2 - "The Discovery" 5. Create Funnel 3 - "The Path" 6. Traffic Split & A/B Test Setup 7. Test & Verify Everything Works 8. All Copy (Ready to Paste)

0. WTF is a Post-Purchase Upsell?

Post-Purchase Upsell

After a customer clicks "Pay Now" and their card is charged, BEFORE the thank-you page loads, they see a special offer page. They can add more stuff to their order with ONE click (no re-entering card info). Their card gets charged again automatically.

Upsell vs Cross-Sell

Upsell = selling more of the SAME thing or an upgrade (e.g., "buy 2 more gummy bottles").
Cross-sell = selling a DIFFERENT but related product (e.g., customer buys gummies, you offer capsules).

What you're doing is technically a cross-sell (gummy buyers get offered capsules), but in AfterSell the feature is just called "post-purchase upsell." Same thing, don't stress about the naming.

Downsell

When someone clicks "No thanks" on the upsell offer, you show them a CHEAPER version of the same offer. Like: "Okay, how about $24.99 instead of $29.99?" It's the last chance offer before they hit the thank-you page.

Funnel

The whole sequence a customer goes through: Upsell page → (decline?) → Downsell page → Thank you page. You're creating 3 different funnels with 3 different copy angles to see which one converts better.

How It Works for Your Customer:

Customer buys Gummies → Card charged → Upsell Page appears

↓
✓ Clicks "ADD CAPSULES - $29.99" → Charged $29.99 more → Thank You Page
✗ Clicks "No thanks" → Downsell Page ($24.99)

↓
✓ Clicks "ADD CAPSULES - $24.99" → Charged $24.99 more → Thank You Page
✗ Clicks "No thanks" → Thank You Page (no extra charge)

1. The Strategy

SettingValue
Target customersOnly people who buy Gummies
Product offeredGut Ritual Capsules (1 bottle, one-time)
Upsell price$29.99 (retail $51)
Downsell price$24.99
Traffic split50% control (no upsell) / 50% test
Variants3 copy angles (~16.67% each)
# of funnels to create3
Wait for decisions500 conversions per funnel
FunnelAngleTraffic
Funnel 1The Second Problem (Bloating/Gut Discovery)~16.67%
Funnel 2The Discovery (Brand Story)~16.67%
Funnel 3The Path (Mechanism/Education)~16.67%
ControlNo upsell shown50%
The testing timeline from Kira's notes: After 7 days - see which copy variant converts best. After 14 days - confirm winner, kill losers. After 21 days - test pricing strategy on the winner. Then scale the copy.

2. Prerequisites

If the "Rokt Ecommerce" option doesn't appear in Checkout settings, the app might not be fully installed. Open the AfterSell app first, it might prompt you to enable it.

3. Create Funnel 1 - "The Second Problem"

Angle: Bloating/Gut Discovery | Copy focuses on the gut-vagina axis problem

1
Create New Funnel
2
Set Triggers (Who Sees This Funnel)
If there's no Random Sample trigger visible, don't worry. We'll handle the traffic split in Section 6. Just set the product trigger for now and move on.
3
Add the Upsell Offer (First Step - $29.99)
The Loom says "subscription" but the copy document (which is newer) says "1 bottle, one-time." Go with one-time unless Kira confirms otherwise. Quick message to Kira to clarify wouldn't hurt.
4
Customize Upsell Page Copy (V1)

In the offer editor, you'll see fields for headline, body text, CTA button, and decline button. Paste these:

HEADLINE
Something most women don't find out about biofilms until month 2.
BODY TEXT
Your gummies are confirmed. But biofilms don't just live in vaginal flora. Recent research on the gut-vagina axis found that the vaginal microbiome and the gut share the same bacterial ecosystem AND biofilms can travel between them. 89% of women with vaginal flora issues also have biofilms building up on their gut wall. When that happens, the gut wall gets coated and nutrients can't absorb properly - which leads to bloating that won't go away, belly weight that doesn't budge, and digestive issues that no clean eating can fix. Most women blame food, or hormones, or age, but it's none of those - because no diet can dissolve a biofilm. Your gummies use pineapple enzymes to break biofilms in vaginal flora, and Gut Ritual Capsules use that same science but they target the gut. So they use the same enzymes, it's just a different location. And together, they clear both - and when the gut path is clear, the gummies can be delivered 2.3x faster. $29.99 with your order (retail is $51). Ships together, same 90-day guarantee.
ACCEPT BUTTON (CTA)
ADD GUT RITUAL CAPSULES - $29.99
DECLINE BUTTON
No thanks, just the gummies.
5
Add the Downsell (Second Step - $24.99)

After setting up the upsell, you need to add a downsell step. This shows when someone clicks "No thanks" on the upsell.

DOWNSELL BODY TEXT
No pressure at all. Just so you know - if you ever want to try the gut capsules later, they're $51 on the site. Right now with your order, $24.99. We just want you to get the most out of your gummies.
DOWNSELL ACCEPT BUTTON
ADD CAPSULES - $24.99
DOWNSELL DECLINE BUTTON
No thanks, I'll pay full price later if I need them.
6
Save & Keep as Draft (Don't Enable Yet)

4. Create Funnel 2 - "The Discovery"

Angle: Brand Story | Copy focuses on "why we created this product"

Repeat the same process as Funnel 1, but with different copy:

Upsell 2 Copy:

HEADLINE
Here's something we learned from tracking thousands of women on our gummies.
BODY TEXT
Your gummies are confirmed. And here's something we learned from tracking thousands of women who take them. Some see changes fast - within the first couple of weeks. Others take over a month. Same gummies, same dose, same everything. For a long time, we couldn't figure out why. So we started looking at one thing nobody was paying attention to: the gut. And it turned out that 89% of women with vaginal flora issues also have biofilms building up on their gut wall - the same kind of biofilms the gummies are designed to break. And those gut biofilms were slowing down how fast the gummies could do their job, because the gummies have to travel through the gut to reach vaginal flora. That's why we developed Gut Ritual Capsules. Same pineapple enzymes as the gummies, but targeted at clearing the gut path. We didn't create them to sell you something extra. We created them because the data kept showing that women who cleared both areas saw results sooner - and we wanted every woman to have that option from day one. $29.99 with your order (retail is $51). Ships together, same 90-day guarantee.
ACCEPT BUTTON
ADD GUT RITUAL CAPSULES - $29.99
DECLINE BUTTON
No thanks, just the gummies.

Downsell 2 Copy:

DOWNSELL BODY
We get it - it's a lot to take in on your first order. If you want to try the gut capsules, they're $24.99 right now with your gummies. That's less than half of what they cost on the site. Either way, we just want the gummies to work for you.
DOWNSELL ACCEPT
ADD CAPSULES - $24.99
DOWNSELL DECLINE
No thanks, I'll pay full price later if I need them.

5. Create Funnel 3 - "The Path"

Angle: Mechanism/Education | Copy focuses on "how fast gummies work depends on your gut"

Upsell 3 Copy:

HEADLINE
How fast your gummies work depends on one thing.
BODY TEXT
Your gummies are confirmed. And you're probably thinking one thing right now - how fast will I see the difference? Honest answer: it depends. Not on the gummies, those work the same for every woman - same dose, same ingredients, same science. It depends on what's happening inside your gut. The gummies travel through your digestive system to reach vaginal flora, that's the delivery path - but on the way down, they pass through the gut. And here's what we've found: the vaginal microbiome and the gut share the same bacterial ecosystem, and biofilms that build up in vaginal flora can actually travel through this system and settle on the gut wall too. In 89% of women with vaginal flora issues, they do - causing bloating, belly weight that won't budge, and blocking the pathway the gummies need to travel through. When biofilms are sitting on the gut wall, they don't stop the gummies but they slow them down, and the more biofilm in the gut, the longer the delivery takes. That's what Gut Ritual Capsules are for - they use the same pineapple enzymes as your gummies to clear the biofilms, just aimed at the gut wall so the gummies can get through and do their job faster. $29.99 with your order (retail is $51). Ships together, same 90-day guarantee.
ACCEPT BUTTON
ADD GUT RITUAL CAPSULES - $29.99
DECLINE BUTTON
No thanks, I'll try gummies first.

Downsell 3 Copy:

DOWNSELL BODY
Totally get it. You don't need to understand how it works. You just need it to work. Capsules clear the gut, which helps deliver the gummies more efficiently. Gummies clear the vaginal flora. You can get them for $24.99. We just want them to work for you.
DOWNSELL ACCEPT
ADD CAPSULES - $24.99
DOWNSELL DECLINE
No thanks, I'll pay full price later if I need them.

6. Traffic Split & A/B Test Setup

This is where you make sure only 50% of customers see upsells, split across 3 variants

AfterSell has a few ways to handle traffic splitting. Here are your options in order of preference:

Option A: Random Sample Trigger (Best)

If each funnel's trigger settings have a "Random Sample" option, set each funnel to show to 17% of qualifying customers. Three funnels at 17% = 51% total (close enough to 50%). The other 49% see nothing (control group).

Option B: Smart Funnel Traffic Allocation

If AfterSell has a "Smart Funnel" or global traffic allocation setting, set it to 50%. Then the 3 funnels will rotate among that 50%.

Option C: Priority-Based (Fallback)

If neither option above is available, AfterSell shows funnels based on priority order. When multiple funnels match the same trigger, only the highest priority one shows. In this case, you might need to contact AfterSell support or use their built-in A/B test feature to split between the 3 variants.

The traffic split is the trickiest part. If you can't figure it out in the app, just ping AfterSell's chat support (there's usually a chat bubble in the app). Ask: "How do I split traffic 50/50 between showing post-purchase funnels and a control group, and then rotate 3 funnel variants equally within the test group?" They'll walk you through it in 2 minutes.

7. Test & Verify

Supported payment methods for post-purchase upsells: Shopify Payments, direct credit card processors, PayPal Express. If a customer uses Apple Pay, Google Pay, or some alt payment methods, the upsell page might NOT show. That's normal.

8. Bonus Notes from Kira

Post-Acceptance Message (After Customer Adds Capsules)

If AfterSell lets you customize the confirmation/acceptance message, use this:

POST-ACCEPT
Great decision! Gut Ritual Capsules have been added to your order. Most women notice gut changes within 2-3 weeks. Take 2 capsules daily with breakfast, gummies on an empty stomach.

Post-Decline-All Message (After Declining Both)

POST-DECLINE
Your gummies are confirmed and on the way. If you ever want to add gut support later, email us - we'll give you a discount.

Reviews Section

Kira's note says to add reviews with photos of women and Facebook comments related to gut capsules below the CTA buttons. She referenced a recording at 26:30 of the Fathom call. You'll need to grab those review screenshots/images and add them as image blocks in the upsell page editor. AfterSell's page builder should let you add images below the CTA.

Things to Clarify with Kira

  • Subscription vs one-time for capsules? (Loom says subscription, copy doc says one-time)
  • Does the Gut Ritual Capsules product already exist in Shopify? If not, does she want you to create it?
  • The review screenshots/images for below the CTA - where to get them?